Each time we decide to change or start something new, it creates a new end game.
Different businesses and organizations have different end games, which is not a bad thing.
Often times, big business is about numbers. Their primary end game isn’t serving you; their end game is profit.
As a company, we have evaluated our end game a lot. We have been presented with many choices, but we always knew ours wasn’t profit. If it was, we could have built our game-changing tools and sold our company for a pretty penny with a smooth turn around. However, that was never the goal, and the deeper we got, the more it became about our customers, the relationships, helping others, and doing what we love all at the same time. Our end game is better shipping for everyone. Our end game is keeping to our passion. Our end game is service. Our end game is you.
Our end game is simple, make sure every customer loves us & the rest will take care of itself.